SEO web development - explanations and examples of natural referencing is a nebulous notion for many people. This is normal since Google distills the operating information to finally let the SEO discover for themselves certain characteristics of the algorithm.
We will still try to explain what SEO is in general, then how web development must take into account natural referencing to be visible.
The 4 pillars of SEO
SEO is a system that feeds on several sources combined, allowing a website to be referenced and appear in the rankings of a search engine. Google is the most used search engine in the world (85% of users connect to Google to perform a web search), but it is not the only one.
SEO, therefore, requires 4 elements.
The quality content
Quality content is produced regularly to feed the first branch of SEO.
· choose keywords and place them naturally in the content produced
· A coherent tree structure according to the keywords developed and the intuitive searches of users
· On-page optimization is the application of Google's rules and recommendations in the HTML coding of each page
· An internal mesh is very important because it guides the search engine on the main pages (landing page) then secondary.
· Quality content published regularly according to a schedule defined in a well-crafted content strategy
Net linking is a very important element. It can be compared to the road system that allows you to arrive at a destination. The more paths available to reach your site, the better (all paths lead to Rome, right?). The only condition for good net linking is to stay in its natural environment.
Google considers that we will not see fish in the trees... quality net linking must take this parameter into account. So you need:
1. Links in sufficient quantity to establish your dominant position (you create roads to your site with solid material).
2. Links from quality sites. The higher the site's ranking, the more interesting it is for you to post a link there.
3. Relevant link locations. Where you place your link is important, because if it's placed too early, Google won't scan your page properly, but if it's too far away, the resources allocated to the crawl will be misused!
4. textualized links. Rather than placing links between two blocks of text, it is preferable to contextualize the links that are to say to place the links in a paragraph, on a specific anchor.
Accessibility
Your website must be accessible to search engines to become accessible to users, Internet users, prospects, customers...
To do this, you must offer Google a site that meets technical criteria according to the media used. You need multisite support. The expectations of mobile users are not the same as those of Internet users. When you consult a site on a mobile, you want to get to the point, without bothering with superfluous elements.
Next, Google demands an HTML semantic structure. Beacons are of paramount importance. They serve as benchmarks for search engines in several ways:
· Identification of the keyword(s)
· Meta description and title SEO
· Text formatting
· inserting links
· Etc.
Trust
Google and other search engines need to “rate” websites by assigning them a level. The higher the rating, the more reputable the site. We are talking about the ranking level. Site authority is a good indicator. This is also one of the indicators to take into account during a new linking strategy.
The second point of trust that Google takes into account in SEO is the history of the site. An old website is considered more reliable than a newly created site. In terms of SEO, it is therefore very important to respect a maximum of criteria to satisfy Google and counterbalance the lack of history of the site.
SEO web development
A well-built website is a site that respects the constraints imposed by search engines.
For this, several technical criteria must be respected, including:
· Page load speed
· Image optimization
· Outgoing links and internal linking
· Mobile-first
· Sitemap
· Notoriety
· Waiter
· Security (SSL certificate and HTTPS)
· Domain name history
· chosen extension
· Etc.
All these criteria weight your natural referencing. The more you take care of the technical and content elements, the more your SEO will climb in Google.
It is very important to take stock with your developer and your SEO to gain in SEO, to respect the recommendations of search engines as much as possible to enter a positive spiral and propel your business...
I am at your disposal if you have any questions about improving your website... we can study your project together to find the solutions that suit you best.
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